The digital economy needs a reboot.
Why we built Zoe.
Ever feel like something's just...off about how we live online? Like there has to be a better way to connect, to thrive, without feeling like you're constantly being watched or used? Yeah, us too. That shared hunch sparked a quiet rebellion among our founders, giving birth to Zoe.
We believe AI isn't here to replace us. It's here to supercharge us. We firmly believe humans aren't a ‘bug’ in the system, and we're on a mission to forge real, reciprocal connections between people and businesses. It’s like a continuous feedback loop where your personal progress fuels community vitality—and vice-versa.
Our conviction that the digital economy is broken and AI should unapologetically uplift people became our North Star. Now, with the tech finally catching up to our human-first philosophy, and a world craving authentic connection, our vision is clearer than ever: A symphony of small wins, unlocking a legendary life.
The minds behind Zoe.
We're a collective of rebels, builders, gamers and dreamers - gaming industry experts, tech veterans, behavioral scientists, and creative strategists - united by a shared belief that the future of digital interaction must be radically different. We walked away from the old ways, and now we're building the future, piece by piece.
Becky Ann is a product leader with roots in gaming, AI, and behavioral science. She’s held exec roles at EA and Glu Mobile and earned her MBA from Wharton—now leading Zoe’s mission of celebrating progress.
Lars is a creative visionary with a deep background in storytelling and creative leadership. He’s led creative teams at EA, Glu, and Adult Swim, bringing bold ideas to life that spark emotion, imagination, and innovation.
James is an AI expert with deep ML experience. At Oculus, Meta, and Sesame, he’s built scalable systems that power intelligent products—combining technical depth with a drive for innovation.
Tom is a design leader known for games like DOOM and Commander Keen. At Zoe, he crafts playful, intuitive experiences grounded in real game mechanics—making progress feel fun, rewarding, and meaningful.
The code we live by.
Our team is driven by insatiable curiosity and the conviction that everyone deserves to reclaim their worth in the digital world.
Trust & Courageous Candor
We build deep trust by challenging norms and having hard conversations. We empower each other to work courageously towards something bolder.
Curiosity & Experimentation
We foster continuous learning through daring questions and smart, low-risk experiments. We push boundaries to find groundbreaking solutions.
Joyful & Contagious Collaboration
We embrace joyful collaboration by having fun and celebrating wins. Our collective energy powers a movement, not just a product.
Purposeful Impact
We deliver meaningful value to people, our business, and the community. We're actively building the world we want to live in, one transformative step at a time.
Contact us
Ready to talk or join the waitlist? Drop us a note and we'll get back to you ASAP.
